UBK Glow Girl

Andreas engineered a one-of-a-kind electronic light suit made of thousands of programmable LED’s for an exciting new online campaign via Ogilvy Sydney, for U by Kotex Sport Ultrathins.

Without an off-the-shelf solution available, either locally or internationally, the one-of-a-kind LED suit and proprietary software was designed and built entirely in-house at FSM.

The industry is rapidly evolving and we’re constantly looking at new technologies and innovative solutions to stay at the forefront of that change. This was one of those opportunities that embraced a different approach to the standard post-production solution.

The project combined a host of different disciplines that involved designers, animators, software developers, hardware engineers, costume designers and compositors.

View the “Behind the Lights” case study below showcasing the creative technologies involved.

RoleCreative Director & EngineerAgencyOgilvyProductionFSMDirectorPhil MeatchemPostFSMYear2015

UBK Behind The Lights

Andreas and Emile discuss the decision to use a real LED suit and delve expose the steps involved in creating a programmable suit with 2500 LED’s!