The campaign’s hero commercial – by Exit Films’ LA-based director, Ben Tricklebank – unapologetically shows off the C-HR’s slick design, technology and performance as the car seamlessly moves a young couple from one experience to another. The single seamless camera move required extensive planning and post FX using a gimbal on green to capture the correct perspectives of the talent. Synchronising the timing for the camera and the rotation of the gimbal was achieved using LED strips as a guide that were animated using data extracted from previs. Only one shot has the car captured in camera and the environments are entirely CG.