Sony Robots

Sony Robots ‘Feel’ commercial suggested that Sony could, through technology, make robots feel. The moment that suggests this is when a passenger puts an earpiece playing music into a robots ear transitioning them human.

RoleFX DeveloperAgencyY&R Brand SingaporeProductionSydney Film CompanyDirectorJosh BakerPostFuelYear2006

Sony Pin Transition Project - Repurposed Here for Fun!

The development of the Sony pin transition effect can be found here. Have a look under the hood into how the effect was generated driven by music.

Download the project from Github here