Agency JWT approached FSM to create 3 TVCs for their next Kellogs Coco Pops campaign titled “Marco Polo”, “Whirlpool” and “Spoon Dive”. The concept was little different to their previous campaigns in that we’d never really gotten amongst the Coco Pops like this before. This was all part of the original pitch – rather than being an observer let’s get right in there like a Coco Pop filming another Coco Pop at macro level. Everything in the bowl is entirely CG.